Limelight delivers highly effective B2B PR campaigns for a wide range of marketing communications businesses such as advertising agencies, media agencies, sales promotions agencies, integrated agencies, digital agencies, customer contact companies, print businesses, e-mail marketing and direct marketing companies.
Marketing communications is an industry that has undergone huge change in recent years and will continue to change rapidly as the impact of digital communications in all its forms, changes the way in which traditional marketing communications disciplines interact with consumers and with each other.
Below are summaries and links to marketing communications thought leadership articles by leading figures in businesses we work with:
Paul Castledine, Chairman and Chief Creative Officer, Boxer on design that delivers results.
Neville Upton, CEO of The Listening Company on why quality = efficiency in customer service.
Ian Bates, creative director, Entire, on why it’s vital to remember “consumers” are human beings not just marketing communications targets.
David Perkins, CEO of Indicia Group, on measuring the impact of marketing expenditure.
Simon Marshall, European Managing Director, The Marketing Store on how consumer psychology could shape the future of retail marketing.
Total Media’s Group Account Director Amanda Turberville explains how travel brands can get the most out of their media budgets.
Stephen Bentley, CEO, Granby on staff motivation and loyalty.
Paul Castledine, Chairman and Chief Creative Officer, Boxer on businesses that invest in their branding in tough times, will do better in the long run.
Stewart Oxley, Sales and Marketing Director at Granby, on why outsourcing pays dividends.
If you want to talk to someone about Marketing communications get in touch with us now.