Media Relations

Proactive media relations
A sustained and proactive media relations programme to build strong relationships with key on and offline press and other relevant influencers. We implement a range of PR tactics including:
  • A face to face media relations programme
  • Forward feature opportunities
  • Proactive feature pitches
  • Reactive comment to piggyback the news agenda
  • Opinion pieces and extended articles to establish thought leadership position
  • Develop relationships with relevant organisations, associations and businesses
  • Social media consultancy and management; blogging, forums, Twitter etc
  • Awards programme
  • Company news
  • Case study creation and placement
  • Journalist contact, issuing press releases and supporting images
  • Coverage monitoring and analysis

Crises & issues management
Issues that can damage the reputation of your business may be a rare occurrence or they can come thick and fast. Either way you need to be prepared to handle them when they come and create a PR strategy to mitigate the impact and quickly re-establish your credentials.

If the threat is real or constant, effective planning and team preparation is essential. And in the midst of a crisis so is 24/7 access to experienced counsel.

Some crises may be resolved swiftly, others can be protracted, but in every case a meticulous follow-up review will help organisations learn and even create opportunities out of a crisis.

To find out how our media relations expertise can help you achieve your business objectives contact us at business@limelightpr.co.uk