Proactive media relations
A sustained and proactive media relations programme to build strong relationships with key on and offline press and other relevant influencers. We implement a range of PR tactics including:
- A face to face media relations programme
- Forward feature opportunities
- Proactive feature pitches
- Reactive comment to piggyback the news agenda
- Opinion pieces and extended articles to establish thought leadership position
- Develop relationships with relevant organisations, associations and businesses
- Social media consultancy and management; blogging, forums, Twitter etc
- Awards programme
- Company news
- Case study creation and placement
- Journalist contact, issuing press releases and supporting images
- Coverage monitoring and analysis
Crises & issues management
Issues that can damage the reputation of your business may be a rare occurrence or they can come thick and fast. Either way you need to be prepared to handle them when they come and create a PR strategy to mitigate the impact and quickly re-establish your credentials.
If the threat is real or constant, effective planning and team preparation is essential. And in the midst of a crisis so is 24/7 access to experienced counsel.
Some crises may be resolved swiftly, others can be protracted, but in every case a meticulous follow-up review will help organisations learn and even create opportunities out of a crisis.
To find out how our media relations expertise can help you achieve your business objectives contact us at business@limelightpr.co.uk