PR and Marketing; where does PR start and marketing finish? The answer of course is there is no such dividing line.
Great PR and marketing communications campaigns are almost always built around a single transferable idea or message that can be translated across everything from TV and radio advertising to digital marketing, retail sales promotions, experiential field marketing and of course, public relations.
Because Limelight PR’s business has grown out of servicing marketing communications and media companies, we are uniquely placed to appreciate the lack of divisions between PR and marketing and advertising.
Here are some examples of brilliant ideas that translated perfectly from one communications specialism to another.
Limelight PR's team lead the PR element for some of these for example, Skoda’s Fabia Cake advertising, Sony’s Balls TV campaign both by Fallon and Tate Modern’s Tate Tracks campaign as well as our award winning work with McCann Erickson on ComputerTan for cancer charity Skcin. If you’d like more information about how we blend PR with Marketing contact us.
Skcin – Computertan.com (McCann Erickson)
Tate Modern – “Tate Tracks” (Fallon London)
Skoda Fabia - “Cake” campaign (Fallon London)
Sony Bravia - “Balls” campaign (Fallon London)
Tourism Queensland - “Best Job in the World” (CumminsNitro)
Cadbury's – “Gorilla” (Fallon London)
Wonderbra – “Hello Boys” – (TBWA)