Specialist B2B PR and communications agency, Limelight, has been appointed by ByBox, the global leader in service supply chain and field service technology, to build its profile and support business growth strategies within the UK and overseas, among key vertical markets.

Through a targeted media relations campaign and thought leadership programme, Limelight has been tasked with educating the sector and target vertical markets on the critical role the UK’s supply chain solutions industry plays in keeping the country both moving and competitive on a global stage.

Present in over 20 countries worldwide, ByBox’s mantra is to ‘move the data, not the part’ and ensure that high value, time-critical parts are accessible to engineers to make repairs to faulty equipment quickly and efficiently. Backed by its innovative proprietary software Thinventory™, ByBox’s mission is to continually remove cost and develop efficiencies within customer supply chains, enabling the right part to reach the right hands at the right time. Limelight will be instrumental in raising the profile and awareness of the business both in the UK and overseas.

ByBox joins a portfolio of Limelight clients working within the marketing, professional and retail services sectors, all with the aim of growing their business and gaining the recognition they deserve.

James Holmes, Managing Director of Limelight, said: “We are experts in commercially creative approaches to business-to-business communications and ByBox’s requirements and entrepreneurial vision fit very naturally with our business offering. British businesses overseas, as well as innovative and effective supply chain management, are hot topics at the moment and we’re keen to capitalise on ByBox’s role as a truly innovative, successful business to answer some of these key issues.”

Stuart Miller, Founder of ByBox, added: “The Limelight team understood the challenges we face when trying to reach our desired audience, and with their commercially creative attitude and experience, we have no doubt that the team will be able to take our business to the next level and beyond, whilst addressing some of the key issues our sector faces. Limelight’s passion for our company matches our own, and we are looking forward to a long and fruitful relationship.”