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Limelight is an award-winning, independent consultancy
with a frank, challenging and honest approach to PR.
Based in St James's Park, London, the consultancy houses a team of young, dynamic and
passionate individuals that collectively hold over 25 years experience in PR and Marketing,
across a variety of industries.
Working at board level, Limelight develops sustained PR strategies that support and contribute
to its clients' business objectives. By working in this way, Limelight doesn't just deliver press
coverage, it also acts as a source of valuable market information, feedback and strategic
direction that helps its clients to maximise all their business and marketing opportunities.
Limelight is a young, vibrant company that takes a frank, honest and challenging approach to PR.
Limelight achieves this by providing measurable, strategic media advice and the generation of press
coverage through news, features, profiles and comment pieces in trade, business, consumer, on-line and
national press, radio and television.
As a PR consultancy Limelight doesn't just deliver coverage and sees the following services as key to
providing you the best possible service and helping enhance your business internally as well as externally.
Round tables, speaking opportunities, crisis management, PR support for your clients, strategic input
into your overall marketing strategy, drafting award entries, analysis of competitor coverage, market
intelligence source, meeting and motivating your staff.
Limelight's area of expertise also includes new product launches and event publicity; media training;
journalist briefings and round-table forums; copy and newsletter writing and crisis management.
Limelight operates its whole business around the following values
- Frank, Challenging and Honest
- Proactive and Strategic
- Personal and Fun
Limelight has wide-ranging experience across many different sectors and industries.
Limelight works with the following clients:
Business 2 Business
Cube
Geronimo
Mtivity
Occam
Tri-Direct
Candour FSS
Presky Maves
Poem
Information Arts
The Supper Club
Neilsen Media Research
Spreadex
Data Locator Group PLC
Abbey
Bloom
Business 2 Consumer
Jacobs
View London
Chorus Direct
Spreadex
Lobbying
The Swap Forum
Corporate Communications
The Supper Club
Information Arts
Neilsen Media Research
Spreadex
Abbey
Yo! Sushi
Bloom
View London
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The Guardian
The Guardian 'Rise Supplement'
B2B Marketing Magazine
B2B Marketing
PR Week
PR Week Awards
Admap
Admap
Incentive Today
Incentive Today
London Business Awards 2005
London Business Awards 2005
CIPR
CIPR Awards 'Finalists'
CIPR Awards 'Judges Comments'
Company
Company
What is PR?
The definition of public relations according to the Chartered Institute of Public Relations is:
The planned and sustained effort to establish and maintain goodwill and mutual understanding between
an organisation and its publics.
In plain English, Limelight believes that PR is the total management of reputation and that it is
fundamental to a company's strategic development and reputation.
What are the benefits of PR?
- Manages a company's reputation through both the
good and the bad times
- Reassures a company's clients or customers
- Motivates and retains staff and encourages
new recruits
- Acts as a catalyst for new business
- Positions a company clearly against its competitors
- Provides an independent endorsement of a company
- Increases the value of a company
- Influences opinion and changes behaviour
How does PR fit in the marketing mix?
Public relations is only one form of marketing. For some clients Limelight represents their sole marketing spend,
whilst others utilise PR alongside their advertising, direct marketing and sales promotion activities.
Of course, PR can and does work alone very successfully, but if other types of marketing are being employed,
Limelight believes it essential to convey consistent and integrated messages across all forms of communication.
How is PR measured?
Many deem PR to be intangible but Limelight believes this to be nonsense. It is essential to measure and evaluate
all PR activity and Limelight has developed a variety of bespoke measurement systems. Essentially, measurement
has to be specific to each individual client and should be agreed together at the outset of any relationship.
Limelight is also able to offer standard media audits of key journalists and publications, client feedback
questionnaires and a publicity equivalent value assessment.
How does Limelight work with its clients?
Limelight will of course drive the PR strategy and can call on a broad church of talent within the consultancy
to ensure a successful PR campaign. However, PR works best when there is a clear two-way approach between
consultant and client. In many ways, what you get from PR is dependent on what you put in.
How much will it cost to employ Limelight?
Limelight works in two different ways with its clients; both on a monthly retainer and on a project basis.
Limelight would need to evaluate a company's individual PR requirements before giving a specific assessment
of what an individual PR campaign may cost.
Limelight is able to offer a broad range of services which can enhance your business both internally and externally.
- Award entries
- Competitor analysis
- Copywriting
- Crisis management
- Customer perception research
- Event management
- In-house PR guidance and consultancy
- Internal communications
- Lobbying
- Media audits
- Media monitoring
- Media training
- Other marketing services
- Presentation training
- Press coverage generation and media relations
- Photography
- Product launches
- Speaking opportunities
“Limelight is the first PR agency I have worked with that understand what we are trying to achieve as a business.
Considered and friendly service backs up tenacious, strategic delivery”
Andy Snuggs
Managing Partner
Geronimo (full service BTL agency)
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"The Limelight team are a pleasure to work with. PR for Tri-Direct is at a record high. Limelight has delivered
what they have said they would and continue to do so without letting up. A friendly, professional team who understand
the brand response media market”
Lucy Stafford,
Media Director
Tri-Direct (UK’s largest media buying independent)
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“I have worked with many PR companies in the past and the majority have simply not delivered their promises.
Limelight however have met and exceeded my expectations in terms of actual published PR and account servicing.
I have found them extremely proactive on my business and I can confidently say that they have delivered.
Susanna and her team have set about trying to place their clients at the forefront of their business and they
have made me a “RAVING FAN” I’d recommend them every time”
Steve Reid,
Managing Director,
Tri-Direct Sales (list broker and manager)
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“Limelight is a refreshing change. Enthusiastic, professional, quick to respond and competitive.
It's always imperative to get new ideas and approaches to PR and they do both.”
Mike Barnes
Marketing and Business Development Director
DMA (UK) Ltd.
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“I've always considered PR to be a vital part of our marketing mix. Throughout the time we've worked with Limelight,
we've found them to be knowledgeable, professional and well regarded by all of the publications we believe are important
to us. Most importantly they've been very effective."
Simon Lawrence
Joint Managing Director
Information Arts (B2B data consultancy)
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"Limelight has provided an excellent service for MC&C, a start-up venture requiring a committed approach to its
PR requirements. They have been particularly proactive in forging relationships with journalists and Editors, affording
us a series of opportunities to generate interest in our company activities. Through these relationships and contacts
we have also been given platforms to comment on our specialist areas of the DM industry and significantly raise
our profile. Limelight have maintained regular contact with MC&C and delivered over and above on their
obligations to us in a timely and professional way.”
Mike Colling
Managing Director
Mike Colling & Company (DRTV media agency)
------------------------------------------------
“Limelight has shown an immediate understanding of Data Locator Group’s short and medium term goals,
and the challenges we face in achieving them. We have 6 divisions within the group, and all require as much
exposure as possible in order to increase awareness amongst prospective clients and agencies of what we can
do for them. Limelight, through both their knowledge of Direct Marketing and their contacts within the industry,
has proved very able in achieving this exposure in a very short period of time.
I have no doubt that this will continue, and that Limelight will be key to the further success of Data Locator Group".
Richard Webster
Operations Director
Data Locator Group PLC (Consumer data supplier)
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“I was struck when I met Limelight because it is seldom that I meet a company with people that show a mixture
of down to earth practical ness, zest for what they are doing and determination to do whatever it takes. This was
in the early days when Limelight was just being talked about and I had that sense that it was really going to happen
and they were people I wanted to be around. Since then I have watched the business progress and been surprised
at every corner by what Limelight has achieved. It’s 20 years ahead of me!”
Simon Woodroffe,
Chairman
YO! Group and Dragon's Den Judge
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"Limelight helped Feel launch as a distinct and unconventional agency. Since then, they have worked closely with
us to maintain a constant and relevant presence in the marketing and business press, proactively presenting and creating
media opportunities for us. As well as helping strengthen our relationships with journalists and influencers on a day-to-day
basis, Limelight also works with us to plan activity on longer term strategic basis.
Limelight is already gaining industry wide reputation for smart thinking and business acumen.
We appointed them within a month of their establishment and since then they have picked up new clients month on month.
Their dedication and passion is engaging and infectious. To set up a business in the middle of a recession you are either mad
or dedicated. They’re certainly not mad!”
Chris Arnold
Creative Partner
Feel (through the line creative agency)
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"Between 2003 and 2004 Information Arts has grown 100% and Limelight has undoubtedly been instrumental in helping
us to achieve such significant success. Limelight possesses in spades the essential ingredients for a great PR consultancy.
They have knowledge, optimism and boundless enthusiasm. We have been with Limelight since its formation in March 2002;
we have never questioned ourdecision to select them – they have become an indispensable asset to our business.”
Gary Selby
Joint Managing Director
Information Arts
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"Limelight has been a brilliant PR consultancy for Occam. We were expecting maybe three mentions in the trade press each
month but Limelight have actually generated more than double that figure every month for the last year. We are now very
well known in the charity arena and have good, solid contacts and relationships within all our core trade press titles. We have
a thirst for award entries having won one last year. As a result, we have 11 entries this year. All the PR coverage we have
received has translated into significant new business wins which have also consolidated our position as leaders in the charity market.”
Mark Gilden
Chairman
Occam (data company specialising in charities and fundraising)
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20 Grosvenor Place,
London SW1X 7HN
Telephone: 0207 201 0600
Fax: 0207 201 0601
email: General enquiries New Business Recruitment
Welcome | About | Clients | Press | FAQ's | Services | Testimonials | Contact | View Flash Site
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