No-one can argue against the fact that the internet has revolutionised the way we communicate. We have never had such amazing access to information – be it opinions, comments, blogs, reports, research or news. But with it comes an inherent danger of everyone suffering information overload as they try to sift through the endlessly growing…
Bloggers have long been heralded as ‘the new influential’s’, the ones to impress if you want to seed some credible word of mouth endorsement. Depicted as online judges casting a critical eye over products, services and brands in general, no PR worth their salt will have missed the potential of engaging with these cyber-scribes in…
It has been announced this week that Diageo is to sue Sainsbury’s over the supermarkets copycat version of Pimm’s, which was launched in April, arguing it as an infringement of its intellectual property. Having looked at the bottles, it is quite clear that Diageo have a reason to kick up a bit of a fuss: The…
There’s been an interesting development in the world of online newspapers this week with the news that the Mail Online will stop moderating user comments. While some might argue the internet is a world of unmoderated material and this move is simply embracing one of the key benefits of the medium (i.e. free speech) and…
Have you heard the one about the Chicago tenant who is being sued by her landlord for tweeting about her mouldy apartment? If you haven’t already you probably will soon. For those short on time I’ll recap the details for you. Amanda Bonnen has been hit with a lawsuit by Horizon Group Management after it…
If you’ve been reading the media and marketing news over the last five days you could quite reasonably make the following assumptions. By this time next year, two or three national newspaper brands will have been closed, hundreds, maybe thousands more regional and local newspapers will have been culled and you’ll struggle to find a…
The idea that we might all be turned into mobile digital billboards is at once terrifying and rather fantastic – if you’re into out-of-home media and guerrilla marketing stunts that is. If you have heard of pico projectors you’ll know what I’m on about. Apparently we’re about to be blitzed with mobile digital products that…
A pint with your post and a gig at your ad agency – it’s all par for the course nowadays. The Economist today reported how a number of agencies are branching out in order to stay afloat in the tough economic times. New York-based Kirshenbaum Bond + Partners (KBP), has added several divisions to create…
John Maeda wrote a fantastic post last week- Leaders Should strive for Clarity, Not Transparency. In it he relays an incident where he was approached at a conference, by a stranger talking about how he has used his blog and other social media to communicate better. The stranger says: “That’s never going to work. But…
[youtube=http://www.youtube.com/watch?v=5fZk0HaIs4s] It’s hard to escape all the rage surrounding Augmented Reality (AR) applications at the moment, what with remarkable software like Twittaround and Layar attracting a lot of attention through their ability to interact with the world around us. That, and the fact that these applications can make every one of us feel like the…
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