Interesting point on the value of ideas this week. Three PR agencies have had the blow of being booted out of a pitch softened by remuneration for their ideas. Confused.com actually appointed Cake to its retained consumer PR, but not before offering to pay for the creative ideas presented by a number of the losing…
For anyone who was left somewhat bemused by Derren Brown’s recent ‘the wisdom of crowds’ explanation of his lottery prediction, here’s a more tangible application of our collective abilities. Ideas Culture, is an Australian firm that puts creative thinkers around the globe to work via Twitter to come up with the solution to a client’s…
Limelight is a member of the MCCA and is their official PR partner. Everyone must have heard it said, over the last six months particularly, that companies that market their way through a downturn come out the other side stronger and there is loads of research to prove it. Even so, there is no doubt…
By Anna Murdoch, who is currently doing work experience at Limelight PR Adidas is working up its image by making shopping a more engaging experience, with the launch of new ‘interactive shops’ that will launch in London early next year with others to follow in major cities if the trial is a success. This interactive retail concept…
Tourism Australia’s ‘Best Job in the World’ campaign has rightly been hailed as the best PR campaign in recent years; wiping the floor at awards ceremonies across the globe and heralded as setting a new standard in the PR industry. The campaign itself, by Australian agency CumminsNitro (now Sapient Nitro), proved the power of…
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