Uncategorized September 22, 2009 | 1 Comment

Cash for ideas?

Interesting point on the value of ideas this week. Three PR agencies have had the blow of being booted out of a pitch softened by remuneration for their ideas.  Confused.com actually appointed Cake to its retained consumer PR, but not before offering to pay for the creative ideas presented by a number of the losing…

Uncategorized September 14, 2009 | 0 Comment

Adidas Go Ultra Active!

By Anna Murdoch, who is currently doing work experience at Limelight PR Adidas is working up its image by making shopping a more engaging experience, with the launch of new ‘interactive shops’ that will launch in London early next year with others to follow in major cities if the trial is a success. This interactive retail concept…

Uncategorized September 4, 2009 | 0 Comment

Second phase PR: Hit or miss?

Tourism Australia’s ‘Best Job in the World’ campaign has rightly been hailed as the best PR campaign in recent years; wiping the floor at awards ceremonies across the globe and heralded as setting a new standard in the PR industry.    The campaign itself, by Australian agency CumminsNitro (now Sapient Nitro), proved the power of…