Uncategorized October 28, 2009 | 0 Comment

A future of expandable ideas

Anyone can have a brand idea, but not everyone can follow through on it. Brands are in a position like never before to connect and build relationships with consumers in an ever increasing variety of ways. Brands are continuing to come up with cutting-edge ideas and we are really starting to see these ideas expand…

Uncategorized October 21, 2009 | 0 Comment

Targeting women online, or not.

Firstly, I’m a believer of online advertising.  It’s targeted, it’s impactful and it’s sometimes very engaging and funny.  In fact earlier this week I came across a great ad campaign for SmokeFree – targeting parents who smoke. A great, interactive, online ad campaign and if I were a parent who smoked I think it would…