Uncategorized November 26, 2009 | 0 Comment

More awards success for ComputerTan

Thoroughly enjoyed presenting our ComputerTan case study for Skcin to the CIPR Marketing Communications group seminar ‘Putting PR at the heart of integrated campaigns’ this week. Great to compare notes with the team from Blue Rubicon, who presented their brilliantly thought through and executed Green Streets campaign for British Gas; we both agreed PR can…

Uncategorized November 17, 2009 | 0 Comment

Media Week, you will be missed

By Patrick Barrett, former Media Week editor The closure of Media Week and Revolution marks another sad week for the media and marketing trade press. I’m particularly sad about Media Week, which I edited between 1998 and 2002 and which many rightly regarded as a core part the trade media covering a hugely important element…

Uncategorized November 13, 2009 | 0 Comment

Conscience versus Commerce

When photos emerged recently of KFC’s famous but dead, brand ambassador, Colonel Sanders, shaking hands with President of the UN General Assembly Ali Treki, you could have been forgiven for thinking that the international peace and security organisation may have been getting in to the Halloween spirit a couple of days early. Or, more likely, that…

Uncategorized November 2, 2009 | 0 Comment

How far is too far??!

It was reported this week that Red Bull has halted some of its ‘clandestine’ marketing after a document was discovered outlining a campaign created to undermine rival energy drink Monster, following Red Bull’s loss of a contract to supply pub chain JD Wetherspoon. The document, seen by Marketing magazine, outlined activity involving smuggling in and…