Uncategorized February 24, 2010 | 0 Comment

This time it’s (too) personal?

Real-time location based marketing – the ideal made real or a step towards a very scary future? “There’s been some increasingly excited chatter about real-time location based marketing recently, with some particularly interesting examples that have been generating debate about whether this new technology is a really good or a really bad idea. It’s no…

Uncategorized February 19, 2010 | 0 Comment

Who’s winning the digital election?

This year’s General Election has been billed as Britain’s first truly digitised battle between the political parties. Certainly it’s the first time that the parties will have fully considered how to integrate social media, digital content and email techniques into the conventional outdoor poster campaigns, door-stepping, policy announcements and “battle-bus” tours. They’ll certainly have picked…

Uncategorized February 19, 2010 | 2 Comments

Limelight Middle East launches in Dubai

Over the past year or so, through trends in the industry, and speaking to clients, peers and prospects, we have seen a growing need for business driven communications across the Middle East. And whilst the current economic conditions and chatter surrounding Dubai haven’t been as optimistic as in recent years, we at Limelight are pretty…

Uncategorized February 18, 2010 | 0 Comment

Brands get closer to their customers

Everyone from Vodafone to Ocado and Cadbury’s are busy chatting about how they are going to get closer to their customers. There are the older style tactics of Market research and suggestion boxes that can still serve that purpose for some brands. And then there are the new methods. Increasingly brands want to be your…

Uncategorized February 3, 2010 | 0 Comment

Life’s tough at the top

  2010 has not, so far, been a good one for US President Barack Obama. Democratic defeat in a number of key Senate elections, teamed with a failure to push through promised healthcare reforms and – in its wake – somewhat panicked moves to pick a fight with the banking industry, has left the casual…