Uncategorized March 26, 2010 | 0 Comment

Can you feel it?

[youtube=http://www.youtube.com/watch?v=8A77C0z09qQ&feature=player_embedded] Slowly but surely, spring is coming into bloom.  It’s not pitch black when you wake up.  Or when you leave the office for that matter.  You don’t develop a case of pneumonia on the walk home from the station, or pile on the layers before daring to leave the house.  The sun in shining,…

Uncategorized March 22, 2010 | 0 Comment

The true price of social media

So everyone knows by now that social media is kind of a big deal. And most brands have grudgingly started to engage in one way or other – some more successfully than others. The issue now then is that many brands are just paying lip service to it. Sceptics take note though… Last week, Nestle…

Uncategorized March 15, 2010 | 0 Comment

What’s next for Celebrity Endorsement?

The last six months have not been good for Tiger Woods. Revelations of his private life were sprawled across the press resulting in three major sponsors pulling the plug; Accenture, AT&T, and most recent recently sports drinks company, Gatorade.   Following this, it seems that more companies are coming to understand the potential drawbacks of…

Uncategorized March 12, 2010 | 0 Comment

There’s only 365 days in a year after all

Get ready folks, for the next couple of weeks there’s a plethora of dates that should be in everyone’s diaries, no I’m not talking about Mother’s Day or indeed Paddy’s Day, but major celebrations such as National Orthodontic Week (22 March 2010) and World Kidney Day (11th March)…whoop, whoop! For all you Fanny Pack fans…