LK Bennett is the latest brand to jump on the ‘real women’ bandwagon, using non profession models in their latest marketing campaign. Since Dove pioneered its “Campaign for Real Beauty”, a host of companies including Nike, Debenhams, Pretty Polly and Ultimo have followed suit, but do real women sell enough for this to become the…
By James Holmes, Managing Director, Limelight PR Middle East I have been working in Dubai for three years and even in that time, I have seen the ‘4th estate’ improve dramatically. The opening of The National has introduced world class journalism into the region and digital content is being taken seriously by financial markets around…
So, 500 million members…. That’s a lot of friends. That’s 1 in 13 of the world’s population. If Facebook was a country it would be the third largest in the world. MySpace who?? As Facebook reaches yet another milestone, leaving other social media sites trailing in the dust, one can’t help wondering if Mark Zuckerberg…
The fashion and beauty blogosphere was up in arms this week (and rightly so) over the launch of M.A.C and Rodarte’s new joint make-up range, controversially named ‘Juarez’ after an impoverished Mexican town known for its violence against young women. The decision to name a product range aimed at 18 – 35 year old women…
Just when I’ve finally got my head around all the talk and hype surrounding 3D, Bauer Media has only gone and ruined it all by introducing 4D. Admittedly, it has absolutely nothing to do with dodgy glasses and TVs, but is in fact the fancy new label for a new male demographic that is apparently…
My friends might call me Scrooge, but come on, it’s mid July and 30 degrees out there – the festive season is the furthest thing from my mind. But as Hamleys release their 2010 Christmas wish list and Cadbury unveils the first of its Christmas offerings, one could be forgiven for checking their calendar! I’m…
I’ve loved the World Cup so far, in fact I’ve come to a loss now there isn’t a game every day. And to be honest, the games are rather more exciting now that one team has to win. Admittedly, the World Cup hasn’t been without its disappointments, and I don’t need to state the obvious…
The marketing and advertising industry’s top brass have returned from a busy week of networking, events and for most, a bit of partying at Cannes. Joking aside, the event, which has been a contentious subject as agency belts are tightened, is still a brilliant opportunity to look at some of the best work created over…
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