Uncategorized July 30, 2010 | 0 Comment

The body beautiful

LK Bennett is the latest brand to jump on the ‘real women’ bandwagon, using non profession models in their latest marketing campaign.  Since Dove pioneered its “Campaign for Real Beauty”, a host of companies including Nike, Debenhams, Pretty Polly and Ultimo have followed suit, but do real women sell enough for this to become the…

Uncategorized July 29, 2010 | 0 Comment

Setting the Standard: PR in Dubai

By James Holmes, Managing Director, Limelight PR Middle East I have been working in Dubai for three years and even in that time, I have seen the ‘4th estate’ improve dramatically. The opening of The National has introduced world class journalism into the region and digital content is being taken seriously by financial markets around…

Uncategorized July 26, 2010 | 1 Comment

You have +1 new friend request: Burglar Bill

So, 500 million members…. That’s a lot of friends. That’s 1 in 13 of the world’s population. If Facebook was a country it would be the third largest in the world. MySpace who??  As Facebook reaches yet another milestone, leaving other social media sites trailing in the dust, one can’t help wondering if Mark Zuckerberg…

Uncategorized July 23, 2010 | 1 Comment

M.A.C Attack

The fashion and beauty blogosphere was up in arms this week (and rightly so) over the launch of M.A.C and Rodarte’s new joint make-up range, controversially named ‘Juarez’ after an impoverished Mexican town known for its violence against young women. The decision to name a product range aimed at 18 – 35 year old women…

Uncategorized July 13, 2010 | 0 Comment

Santa Claus is coming to town…already?

My friends might call me Scrooge, but come on, it’s mid July and 30 degrees out there – the festive season is the furthest thing from my mind. But as Hamleys release their 2010 Christmas wish list and Cadbury unveils the first of its Christmas offerings, one could be forgiven for checking their calendar! I’m…