Uncategorized September 28, 2010 | 0 Comment

Upsetting the evolution in Middle Eastern marketing

Dr. Stephen J. Gould, the late American paleontologist and evolutionary biologist had a theory called ‘punctuated equilibrium’. His theory states that when species undergo change, it’s new and happens as a spurt that occurs at the fringe of the ecosystem. Whilst Gould was probably referring to Darwin or dinosaurs, his thinking can be applied to…

Uncategorized September 24, 2010 | 0 Comment

Tweet and sour!

It’s mid afternoon and I’m still processing the extensive amount of information I’ve absorbed today. So far I’ve read The Metro on my train trip to work; tweeted and been tweeted to; updated my Facebook page and read the latest in current affairs from an app on my iPhone. I can tell you about the…

Uncategorized September 23, 2010 | 0 Comment

Cheap Tricks

 It was interesting to see Smints’ latest campaign this week, Smint me Hot – offering Spanish consumers the chance to exchange reward points for purchasing Smints, for ‘sensual products’. riversidevirtualschool.net/instant-money-loan-online Seeing a mainstream brand (albeit one that’s dipped its toes in slightly risqué advertising campaigns in the past) experiment with such a racy concept got…

Uncategorized September 15, 2010 | 1 Comment

Women and tech…

An interesting piece of research by USA research agency Forrester has highlighted that technology firms such as Sony and Apple could be missing out on a massive opportunity by not marketing their products well to the fairer sex. This caught my eye because it suggests that marketers are assuming that male brains are hard wired…