It’s mid afternoon and I’m still processing the extensive amount of information I’ve absorbed today. So far I’ve read The Metro on my train trip to work; tweeted and been tweeted to; updated my Facebook page and read the latest in current affairs from an app on my iPhone. I can tell you about the…

 It was interesting to see Smints’ latest campaign this week, Smint me Hot – offering Spanish consumers the chance to exchange reward points for purchasing Smints, for ‘sensual products’. riversidevirtualschool.net/instant-money-loan-online Seeing a mainstream brand (albeit one that’s dipped its toes in slightly risqué advertising campaigns in the past) experiment with such a racy concept got…

An interesting piece of research by USA research agency Forrester has highlighted that technology firms such as Sony and Apple could be missing out on a massive opportunity by not marketing their products well to the fairer sex. This caught my eye because it suggests that marketers are assuming that male brains are hard wired…