Uncategorized June 24, 2011 | 0 Comment

Investing in relationships

This week I read a brilliant blog post by Sasha Ditcher reminding us that we need to invest in the relationships that matter to us (in both out business and personal lives). Plenty has been written about how the rise in communication technology has made us worse at communicating. You might even make the link with the…

Uncategorized June 7, 2011 | 0 Comment

Slogan vs. brand promise

A funny thing happened the other day. After a roguish water bottle exploded in my bag, my work diary was looking less than smart, so I ordered a mid-year A5 black day-to-a-page diary on Amazon. I specifically wanted a black one – always slick and classic. A few working days later and I receive my…