Thanks to technology, consumers are now much more in control, over how they interact with brands, meaning brands and agencies are having to adapt to the end of push marketing and the new dominance of pull marketing. Social media has enabled consumers to take control over the adverts they are exposed to, and the network…
2012 is already looking like a huge year for old Blighty but are we prepared for it? As you are probably already aware Olympic and Jubilee excitement is well and truly underway, but what does this mean for British tourism; can the tourist board’s pumping of funds into a large national campaign encourage Brits to…
“Brands are people too” apparently, well according to Facebook at least, whose controversial Timeline feature was rolled out to all brand pages towards the end of last month. The new pages have received a mixed reception, largely because the redesign removes the ability for brands to create landing tabs to incentivise fans to interact and…
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