Uncategorized April 26, 2012 | 1 Comment

Consumer Control

Thanks to technology, consumers are now much more in control, over how they interact with brands, meaning brands and agencies are having to adapt to the end of push marketing and the new dominance of pull marketing. Social media has enabled consumers to take control over the adverts they are exposed to, and the network…

Uncategorized April 11, 2012 | 0 Comment

2012: The Year Of The ‘Staycation’?

2012 is already looking like a huge year for old Blighty but are we prepared for it? As you are probably already aware Olympic and Jubilee excitement is well and truly underway, but what does this mean for British tourism; can the tourist board’s pumping of funds into a large national campaign encourage Brits to…