Samantha Darlaston: Head of Travel

As Head of Travel, Sam is responsible for leading and delivering clients PR & communications plans in this sector. She is also involved in managing and developing social media strategy for clients with ideas designed to grow communities and increase engagement levels, tapping into key online influencers and integrating SEO.

With over a decade of experience in the travel industry, she is highly connected and well regarded in this sector. During her career, Sam has worked with big brand names including: airline group AIR FRANCE KLM and subsidiary airline CityJet, American Express, cruise company Ocean Village, the Saint Lucia Tourist Board, online insurer Staysure, Tourism Ireland, online hotel booking portal HRS.com, Dubai Tourism, Bourne Leisure, Atlantis Paradise Island, NH Hotels and Luxury spa hotel Seafield.

Sam is also responsible for team management and the travel division’s overall vision and growth, as well as its continued innovation, both within the PR and travel industries.

Current Clients include: UNICO 20°N 87°W Hotel Riviera Maya; Bourne Leisure (three brands: Butlin’s, Haven and Warner Leisure Hotels); TIPTO (Truly Independent Professional Tour Operators); Columbia Beach Resort.