Specialist B2B PR agency Limelight PR has strengthened the corporate PR and global campaigns expertise of its London team with two senior appointments designed to fuel the agency’s UK and EMEA offering. Sandra Hobson joins the agency as Director of London from integrated agency Golin, where she worked in the agency’s corporate team, overseeing global…
About The Role: We are looking for an Account Manager in our London office! Limelight is looking for a creative, motivated and highly organised individual to join our ambitious and results-driven team in an environment where dedication and talent is rewarded. On a day to day basis, you will be responsible for consulting the client about…
As we head excitedly into the New Year, business is looking for new ways to improve and grow in 2015. PR is not just about the generation of content and media coverage, but the utilisation of the media to make a real difference to a business – be that through content creation and placement in…
Think PR can’t influence sales? Think again. PR is commonly thought of as a tool that might indirectly influence sales, rather than a way to directly drive the sales process. We dispute this idea that PR cannot drive sales directly into your new business pipeline. Recently, Limelight generated sales meetings with some of the high…
Google has become one of the most trusted information gathering tools available to people in recent times. Its effects have been felt across multiple sectors and disciplines across the globe. In the PR industry it has changed the speed at which breaking news is available, as well as making other information easier to find, such…
To celebrate the start of summer, and finally being blessed with some good weather – we threw another one of our infamous parties to bring together clients, friends and journalists. As with our January Retox Party, the evening was a roaring success full of fun, laughs and just a few drinks: 18 bottles of white…
No one is denying that content really is king, but when it comes to serving the right content to the right audiences we should be cautious not to shoehorn content for content’s sake. As with any marketing strategy, the messaging has to be right. Marketing Directors need to ensure that everyone involved understands the strategy…
Marketing Team Direct (MTD), the Buyer to Brand agency, has today announced the appointment of Limelight, the B2B PR and communications specialist. Limelight will establish MTD’s profile across marketing, vertical and business media, whilst supporting revenue growth and lead generation through a dedicated thought leadership and events programme. MTD specialises in bringing higher-quality buyers to…
Since its launch in 2008, LinkedIn has become an invaluable tool to businesses and professionals, and with a 300 million-strong global user base including more than 15 million registered UK users, the company should be able to maintain its leading position in the professional networking space. Despite this success, LinkedIn’s communications manager Darain Faraz says,…
Unless you’ve been living in a cave over the last few weeks, chances are the marathon season will not have passed you by unnoticed. Whether it’s seeing runners taking the to the parks in their masses, gatherings in the pubs becoming dominated by somewhat alien requests for soda and lime (or avoided all together) or…
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