Specialist B2B PR and communications agency, Limelight has been appointed by industry leading, marketing technology provider, IgnitionOne to raise the profile of its digital marketing suite within the UK market and educate marketers on score-powered performance.

With a global footprint of over 450 employees in 17 offices, across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world. It was the first to market to introduce user scoring in 2001; automate Facebook ads; offer portfolio optimisation for display; and to introduce cross channel attribution through their digital marketing suite.

Through an integrated communications programme, Limelight will raise IgnitionOne’s brand presence within the UK market, using commercially creative ideas to showcase the agency’s expertise in digital marketing and its unique approach to score-powered audiences.

IgnitionOne currently scores over 300 million users monthly, in 55 countries and powers more than $30 billion in revenue each year for leading brands, including: General Motors; CenturyLink; Bridgestone; La Quinta; and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.

Limelight will work closely with the senior team to create a targeted communications programme aligned with its business development strategy and create awareness for the brand amongst client-side digital marketers.

Limelight was appointed for its creative approach to B2B marketing, and highlights a key move for the agency as it continues to build on its content marketing services and digital credentials.

James Holmes, MD at Limelight said: “Our aim is to enhance sales and build the business credibility of all our clients. IgnitionOne is looking to grow and gain the recognition it deserves in the UK, and we are extremely excited to be joining them on this journey.”

Florian Gramshammer, UK MD at IgnitionOne commented: “With their commercial creativity and deep expertise, Limelight are a great fit for us. We have no doubt that the team will be able to take our business to the next level.”