Rawnet, an industry-leading, multi-award winning digital agency based in Ascot and New York, has today announced the appointment of Limelight, the independent B2B PR and communications specialist, to raise its profile.

The appointment follows Rawnet’s bold rebrand to a purely visual identity, and a spate of high-profile industry award wins for the agency’s work in the broadcast sector for ITV Studios.

Limelight has been tasked with raising awareness of the company using multi-channel thought leadership. The campaign will be built around the views of Rawnet’s senior team and will target the agency’s key sectors. The activity will be supported with a targeted media relations programme.

Rawnet is committed to making a commercial difference to its clients and intends to highlight its passion for creating ground-breaking work that benefits both brands and their end users.

The agency currently ranks first in The Drum’s Digital Census for companies with 26 to 50 staff. Its clients include ITV Studios, Ronald McDonald House Charities, Carphone Warehouse and Gumball 3000.

Adam Smith, Owner and Managing Director of Rawnet, commented: “Limelight’s commercial focus and entrepreneurial approach very closely matches our own, and make it a perfect partner to communicate our rebrand and success to the industry. We are looking forward to working with the team at this exciting time for Rawnet.”

Susanna Simpson, Founder and Managing Director of Limelight, added: “Rawnet is an inspiring company, and its recent success and award wins make this the ideal time for them to launch a concerted PR drive. The management team’s talent and ambition make for a refreshing outlook on the digital industry. We are thrilled to be making sure they get the recognition they deserve.”