General August 22, 2016 | 0 Comment

Predictions for the unpredictable future

With the market in a slightly unpredictable flux – it’s more important than ever to look at predictions for this next chapter and ensure we’re prepared for every eventuality. The PR and communications world is constantly changing and developing, so this is nothing new – but rather than do the typical ‘predictions for the new…

News March 12, 2015 | 0 Comment

Rawnet grows profile with the appointment of Limelight

Rawnet, an industry-leading, multi-award winning digital agency based in Ascot and New York, has today announced the appointment of Limelight, the independent B2B PR and communications specialist, to raise its profile. The appointment follows Rawnet’s bold rebrand to a purely visual identity, and a spate of high-profile industry award wins for the agency’s work in…

General December 23, 2014 | 0 Comment

Using PR to help build your businesses credibility

The most valuable asset a business has is its credibility, so building and protecting that should be one of the most important things on any business agenda. The public credibility of companies has never been under more scrutiny than in recent years. With crises such as the Tesco’s accounting saga, or the various tax avoidance…

Uncategorized July 2, 2014 | 0 Comment

Why PR is the natural home of content

No one is denying that content really is king, but when it comes to serving the right content to the right audiences we should be cautious not to shoehorn content for content’s sake.  As with any marketing strategy, the messaging has to be right. Marketing Directors need to ensure that everyone involved understands the strategy…

Uncategorized June 4, 2014 | 0 Comment

The rise of LinkedIn

Since its launch in 2008, LinkedIn has become an invaluable tool to businesses and professionals, and with a 300 million-strong global user base including more than 15 million registered UK users, the company should be able to maintain its leading position in the professional networking space. Despite this success, LinkedIn’s communications manager Darain Faraz says,…

Uncategorized March 21, 2014 | 0 Comment

25 Ways the Web Has Changed The World

This month our omnipresent friend fathered by Sir Tim Berners-Lee turned 25. The World Wide Web has been with us for a quarter of a century now and has irrefutably changed our lives. It has turned us into information-holics, changing our working lives and how we spend our social time. Here’s our list of the…

Uncategorized February 6, 2014 | 0 Comment

14 PR trends to watch out for in 2014

The positive mood among people I have already met this year makes me certain that 2014 could be a very good year. Companies are more open to the idea of PR and it really feels like the recession we have all endured in the last five years has finally lifted. I feel incredibly optimistic and…