Uncategorized June 26, 2012 | 0 Comment

The Un-menshn-ables!

Louise Mensch – Tory MP, chick lit author and wife of Peter Mensch, the manager of Metallica, Jimmy Page and the Red Hot Chili Peppers – has joined forces with former Labour technology expert Luke Bozier to set up a new social networking site to rival Twitter.    The site called Menshn.com was launched last…

Uncategorized February 6, 2012 | 0 Comment

Step aside Google+, Twitter & Facebook there’s new social media in town…

2012 has already seen the news packed with social media stories. From bald Barbie Facebook campaigns, Ed Milliband’s Blackbusters blunder, McDStories hashtag horror,  Katie Price’s Snickers Stunt to LA Fitness’s Twitter storm. With social media continuing to be a clear influence on our behaviour and on brands’ marketing strategies  it is no wonder that more…

Uncategorized February 6, 2012 | 1 Comment

Step aside Google+, Twitter & Facebook there’s new social media in town…

2012 has already seen the news packed with social media stories. From bald Barbie Facebook campaigns, Ed Milliband’s Blackbusters blunder, McDStories hashtag horror,  Katie Price’s Snickers Stunt to LA Fitness’s Twitter storm. With social media continuing to be a clear influence on our behaviour and on brands’ marketing strategies  it is no wonder that more…

Uncategorized June 7, 2011 | 0 Comment

Slogan vs. brand promise

A funny thing happened the other day. After a roguish water bottle exploded in my bag, my work diary was looking less than smart, so I ordered a mid-year A5 black day-to-a-page diary on Amazon. I specifically wanted a black one – always slick and classic. A few working days later and I receive my…

Uncategorized February 24, 2010 | 0 Comment

This time it’s (too) personal?

Real-time location based marketing – the ideal made real or a step towards a very scary future? “There’s been some increasingly excited chatter about real-time location based marketing recently, with some particularly interesting examples that have been generating debate about whether this new technology is a really good or a really bad idea. It’s no…

Uncategorized January 13, 2010 | 0 Comment

Actions speak louder

  Your image is influenced by your actions as much as what you say. There’s no better example of this than Google’s announcement that it may withdraw from China if it is unable to run an un-restricted operation in the future. The company’s decision in 2006 to agree to the Chinese Government’s terms and conditions…