Uncategorized February 6, 2012 | 0 Comment

Step aside Google+, Twitter & Facebook there’s new social media in town…

2012 has already seen the news packed with social media stories. From bald Barbie Facebook campaigns, Ed Milliband’s Blackbusters blunder, McDStories hashtag horror,  Katie Price’s Snickers Stunt to LA Fitness’s Twitter storm. With social media continuing to be a clear influence on our behaviour and on brands’ marketing strategies  it is no wonder that more…

Uncategorized February 6, 2012 | 1 Comment

Step aside Google+, Twitter & Facebook there’s new social media in town…

2012 has already seen the news packed with social media stories. From bald Barbie Facebook campaigns, Ed Milliband’s Blackbusters blunder, McDStories hashtag horror,  Katie Price’s Snickers Stunt to LA Fitness’s Twitter storm. With social media continuing to be a clear influence on our behaviour and on brands’ marketing strategies  it is no wonder that more…

Uncategorized September 28, 2010 | 0 Comment

Upsetting the evolution in Middle Eastern marketing

Dr. Stephen J. Gould, the late American paleontologist and evolutionary biologist had a theory called ‘punctuated equilibrium’. His theory states that when species undergo change, it’s new and happens as a spurt that occurs at the fringe of the ecosystem. Whilst Gould was probably referring to Darwin or dinosaurs, his thinking can be applied to…