Blog General Raising Awareness May 10, 2017 | 0 Comment

Never underestimate the power of a retweet – it might just change your life

If the past year has taught us anything, it’s that the power of a retweet is growing far beyond anything we could have previously imagined. From multi-billion dollar IPOs to correctly predicting the outcome of Brexit and the US election, the likes of Facebook and Snapchat are increasingly challenging the powerhouses across all industries – from…

Uncategorized March 21, 2014 | 0 Comment

25 Ways the Web Has Changed The World

This month our omnipresent friend fathered by Sir Tim Berners-Lee turned 25. The World Wide Web has been with us for a quarter of a century now and has irrefutably changed our lives. It has turned us into information-holics, changing our working lives and how we spend our social time. Here’s our list of the…

Uncategorized July 3, 2012 | 0 Comment

What Makes Wanderfly Wonderful?

From one social media site we weren’t too hot on to one we instantly fell in love with. Here at Limelight we have recently discovered Wanderfly and if like me, you love to travel it will be an instant hit. A cross between Pinterest and Trip Advisor, it is quickly becoming the best place to…

Uncategorized June 26, 2012 | 0 Comment

The Un-menshn-ables!

Louise Mensch – Tory MP, chick lit author and wife of Peter Mensch, the manager of Metallica, Jimmy Page and the Red Hot Chili Peppers – has joined forces with former Labour technology expert Luke Bozier to set up a new social networking site to rival Twitter.    The site called Menshn.com was launched last…

Uncategorized April 26, 2012 | 1 Comment

Consumer Control

Thanks to technology, consumers are now much more in control, over how they interact with brands, meaning brands and agencies are having to adapt to the end of push marketing and the new dominance of pull marketing. Social media has enabled consumers to take control over the adverts they are exposed to, and the network…

Uncategorized March 9, 2012 | 1 Comment

Kony leads the social media revolution

On Tuesday afternoon a 29-minute long video was uploaded to YouTube.  Fast forward three days and it has amassed 46 million views and been tweeted by Twitter heavyweights including Stephen Fry and Kim Kardashian. Pretty impressive for a video that doesn’t feature a cat playing peek-a-boo, a skateboarding dog or a child biting its sibling’s finger….

Uncategorized February 6, 2012 | 1 Comment

Step aside Google+, Twitter & Facebook there’s new social media in town…

2012 has already seen the news packed with social media stories. From bald Barbie Facebook campaigns, Ed Milliband’s Blackbusters blunder, McDStories hashtag horror,  Katie Price’s Snickers Stunt to LA Fitness’s Twitter storm. With social media continuing to be a clear influence on our behaviour and on brands’ marketing strategies  it is no wonder that more…