Marketing Team Direct (MTD), the Buyer to Brand agency, has today announced the appointment of Limelight, the B2B PR and communications specialist. Limelight will establish MTD’s profile across marketing, vertical and business media, whilst supporting revenue growth and lead generation through a dedicated thought leadership and events programme.

MTD specialises in bringing higher-quality buyers to its clients by differentiating them through strategic consultancy and competitive positioning. Current MTD clients are gaining significant competitive advantage from the strategic and go-to-market differentiation created by MTD and Limelight will be focused on highlighting this successful approach in front of the right audiences.

Andy Jordan, Managing Director of Marketing Team Direct, said: “We have a very clear focus on our business objectives and what we want to achieve over the next five years. We believe Limelight’s commercial expertise and understanding of what drives a business are a great fit for our vision. The agency’s experience in establishing thought leaders and building the reputation of a business and individuals will be truly beneficial as we strive to grow.”

Susanna Simpson, Founder and Managing Director of Limelight, commented: “MTD has a strong proposition to bring to market and we’re excited to be helping them communicate it. As an agency, we’re focused on delivering value to our clients outside the normal ‘PR’ quota. Andy and the team are passionate about growth and lead generation, and the events and thought leadership programme we have designed for them will ensure they succeed.”